Privacy Policy
8REI — Cash Home Buyers Houston, TX | www.8rei.com
Table of Contents
8REI ("Company," "we," "us," or "our") operates the website located at https://www.8rei.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or contact us to request a cash offer on your property. Please read this policy carefully. If you disagree with its terms, please stop using the site.
1. Information We Collect
Information You Provide Directly
When you complete our online offer request form or contact us, we may collect:
- Full name
- Phone number
- Email address (if provided)
- Property address and description
- Details about your situation (e.g., foreclosure, divorce, inherited property)
- Any additional information you choose to share
Information Collected Automatically
When you visit our site, certain data is collected automatically via cookies and analytics tools, including:
- IP address and approximate geographic location
- Browser type, operating system, and device type
- Pages visited, time on site, and referring URL
- UTM parameters and campaign source data
- Clicks, scroll depth, and interaction events
2. How We Use Your Information
We use the information we collect to:
- Respond to your cash offer request and communicate with you about your property
- Prepare and deliver a fair cash offer
- Follow up by phone, email, or SMS regarding your inquiry
- Improve our website experience and marketing effectiveness
- Analyze traffic and user behavior through analytics tools
- Comply with applicable laws and legal obligations
- Prevent fraud and protect our business interests
We do not sell your personal information to third parties.
3. Sharing of Information
We may share your information in limited circumstances:
- Service providers: Third-party vendors who assist with CRM, email delivery, form processing, or analytics, who are contractually bound to protect your data.
- Legal requirements: If required by law, court order, or governmental authority.
- Business transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your data may be transferred.
- With your consent: In any other case where you have provided explicit permission.
4. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience and gather analytics data. Types of cookies we use:
- Strictly Necessary: Required for the site to function (e.g., form session state).
- Analytics: Google Analytics 4 cookies that help us understand how visitors interact with our site.
- Marketing / Advertising: Google Ads remarketing cookies to deliver relevant ads to past visitors.
- Preference: Cookies that remember your settings and UTM campaign codes.
You can control cookies through your browser settings. Disabling certain cookies may affect site functionality. You may also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
5. Google Analytics & Advertising
Our website uses Google Analytics 4 (GA4) and Google Tag Manager (GTM) to collect and analyze usage data. This helps us understand visitor behavior and optimize our marketing. Google may use this data in accordance with its own privacy policy, available at policies.google.com/privacy.
We may also use Google Ads conversion tracking and remarketing features. These use cookies to show our ads to people who have previously visited our website. You can manage ad preferences at adssettings.google.com.
We do not enable Google Signals for demographic reporting without appropriate consent disclosures.
6. Your Rights & Choices
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data ("right to be forgotten")
- Opt out of marketing communications at any time
- Withdraw consent where processing is based on consent
To exercise any of these rights, contact us at info@8rei.com or call (346) 222-1110. We will respond within 30 days.
If you are a Texas resident, you may have additional rights under the Texas Data Privacy and Security Act (TDPSA). Contact us to learn more.
7. Data Security
We implement commercially reasonable technical and organizational security measures to protect your information from unauthorized access, loss, or disclosure. These include encrypted transmission (HTTPS/SSL), access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Offer inquiry data is typically retained for up to 3 years.
8. Third-Party Links
Our website may contain links to third-party websites, including Facebook and YouTube. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.
9. Children's Privacy
Our website is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of the site after any changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, please contact us:
- Email: info@8rei.com
- Phone: (346) 222-1110
- Mailing Address: 8REI, Houston, TX 77084
- Website: https://www.8rei.com